WORK · CREATIVE DIRECTIONCreative Direction.
CAMPAIGN CONCEPTS · VISUAL STRATEGY · AI PRODUCTION
Every image here begins with a brand argument. The visual is its proof.
Some brand ideas are too precise for a mood board and too early for a production budget. These are campaign concepts developed at the intersection of visual strategy and creative direction — using AI image generation as a rapid prototyping tool.
The question behind each piece: what does this brand believe, and what does that belief look like as an image?
Past Projects
Jacquemus — Melting Bag
The product as material. When a fashion object dissolves into food, the brand becomes texture, temperature, appetite.
A fashion brand that becomes a beverage brand for one afternoon. Abundance as visual language.
Jacquemus — Juice
IV Bag — Matcha
Wellness reframed as pharmaceutical precision. The desire is in the exactitude, not the warmth.
Rhode Skin — Visual Study
Desire is haptic. The image must feel like something before it shows anything.
Selected
Campaigns
